Destination URL
utm_source
utm_medium
utm_campaign
utm_term
utm_content
utm_id
Your result
Frequently asked questions
What does UTM stand for?
UTM stands for Urchin Tracking Module, a simple code added to a URL to track marketing campaign performance.
How to do UTM tracking?
You can create UTM links using tools like this one, then track performance in Google Analytics under campaign reports.
What is UTM in Google Analytics?
UTM parameters in Google Analytics identify the source, medium, and details of traffic, helping measure campaign effectiveness.
What is UTM link tracking?
UTM link tracking is the process of adding UTM parameters to URLs so you can monitor where traffic originates and how users engage.
What are the four UTM tracking parameters?
The core UTM parameters are source, medium, campaign, and term (with content often used as a fifth).
What is an example of UTM?
An example is: https://theowood.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale-2025.